10th August: BETBY, the Tier 1 B2B sportsbook supplier, has published a new report revealing what happened to player engagement and value before, during and after the 2026 World Cup.

With the tournament driving an 86.4% uplift in traffic and 84.8% more active players across the BETBY partner network, the report uncovers how engagement, churn risk and projected value turn a post-World Cup player base into well-informed decisions about where retention budget goes. 

Inside the report:
✅ What impact the World Cup had on traffic, active players and engagement speed across the partner network.
✅ Which sportsbook features took the largest share of bets and turnover during the tournament.
✅ What churn signals appeared during the group stage — and why fixed segments stopped working mid-tournament.
✅ How much longer players stayed active with the sportsbook feed personalized around their player profile.
✅ How at-risk players were scored while they were still present and still reachable.
✅ How to segment an active player base by projected value — and what to spend on each tier. 

🔗 Download the report and turn engagement, churn, and LTV signals into retention spend that pays back.