When we think about Latin America’s iGaming scene, markets like Brazil and Colombia tend to dominate the conversation. But if you zoom in, Peru is quietly building one of the region’s most structured, stable, and scalable gambling ecosystems.
Following the official launch of its online gambling regulation in early 2024, the Peruvian market is already showing strong signs of maturity.
- Online gambling GGR is projected to reach €1.3 billion by 2030, marking a 35x increase since 2003
- Mobile betting is leading the charge, expected to represent nearly half of online GGR by the end of the decade
- In just the first year of regulation, 59% of online GGR has shifted onshore, thanks to strong enforcement and clear licensing rules
- Peruvians are passionate bettors: 87% follow the games they wager on, the highest engagement rate in Latin America
- Yet, 28% still bet in person, proving that a physical presence still matters in certain segments
“What sets Peru apart is how quickly it’s aligning with global standards while preserving the local betting culture. We’re seeing real appetite for digital transformation, but also a clear demand for omnichannel experiences,” says Stefanos Karakidis, BETBY’s Business Development Director.
But Peru is not just about revenue.
The gambling industry is projected to represent 0.63% of the country’s GDP by 2030, up from just 0.24% in 2003. With increasing disposable income and stable inflation, average spend per adult is expected to climb to €82.61, up from just €6.87 two decades ago.
“This level of growth tells us one thing: the market is expanding and maturing rapidly. And that opens the door to more sustainable and diversified product strategies, making Peru a spotlight for stakeholders with long-term strategies,” Karakidis adds.
Whether you're an operator or supplier, Peru is a market you can’t afford to ignore.
🚨Download the full report “The Peruvian Breakthrough: A Market Ready For Takeoff” to explore trends, forecasts, player behavior, and regulatory insights in one place.