Considered one of the world’s fastest-growing and most promising markets, Brazil is a new frontier for many operators and providers, but not for BETBY.

Whether it’s navigating evolving regulations, launching locally resonant content, or doubling down on regional partnerships, BETBY has been driving growth in the country with one clear goal: empowering our partners to compete at the level of the industry’s biggest players.

“Latin America, and more specifically Brazil, is a core pillar of our global strategy,” said Stefanos Karakidis, Head of Business Development at BETBY. “We’re scaling up our operation, accelerating investment in technology, talent, and strategic partnerships across the country. Our focus is to set the benchmark for hyper-localised, regulation-ready sportsbook solutions in the region.”

A UNIQUE LANDSCAPE DEMANDS A UNIQUE APPROACH

Understanding Brazil means understanding its complexity. It’s a country of vast cultural diversity, strict regulatory rules, and consumer behavior that differs significantly from the rest of the continent.

This is why BETBY is going beyond surface-level localisation and building an ecosystem that reflects the nuances of each region within Brazil itself.

“Each Brazilian state or region has unique user preferences and operators must adapt to them. In the Northeast, for instance, vaquejada — a rodeo-style sport —  is hugely popular,” noted Juan Pablo Barahona, BETBY’s LatAm Regional Director. “So we built the most comprehensive vaquejada betting content portfolio in the industry, including pre-live markets for traditional events and Vaquejada E-Simulation — an in-house e-sim — to serve that demand.”

This kind of regional content development reflects BETBY’s deeper understanding of what it takes to succeed in the region. Instead of just adopting a standardised approach and translating the platform to Portuguese, both providers and operators must truly connect with the market and its specific user demands.

FLEXIBILITY, CUSTOMISATION AND COMPLIANCE

With that uniqueness comes also a need for tools that are equally adaptable. Brazil’s regulatory framework — which is built upon a dual-licensing system and presents challenges such as bonus restrictions, KYC barriers, and limited under-18 events — adds pressure for operators to innovate responsibly.

BETBY’s answer is a platform built on modularity, customisation, and flexibility, giving partners the freedom to adapt their sportsbook experience while staying compliant.

“In general, it’s the flexibility, the content, the localisation of the product, and the customisation we offer to operators that sets us apart. We allow them to build an ecosystem completely tailored to their specific needs so that every user interaction feels intuitive and natural,” Karakidis explained.

That flexibility allows BETBY to fine-tune everything — from creating underexplored betting markets to dynamic content personalization — empowering operators to offer a differentiated and compelling product, even within a rigid regulatory framework.

“We were one of the first suppliers to secure federal certification in Brazil,” said Barahona. “That shows we are proactive and act fast. We’re guiding operators through regulation, scaling content, and staying competitive, while listening to their feedback to improve every aspect of the experience. This is the only way to achieve success because if one part of the ecosystem isn’t aligned, it just won’t work.”

AI THAT ENHANCES EXPERIENCE, NOT JUST EFFICIENCY

Another key part of the ecosystem BETBY provides is the use of artificial intelligence, which goes far beyond automation. For us, AI is about enhancing the user experience, delivering personalisation, and building stronger emotional connections between bettors and operators.

“We’re offering more than sportsbook technology, we’re building memorable experiences,” said Karakidis. “That’s what drives player loyalty.”

From intelligent bet suggestions to geolocation-based content targeting, AI is a core driver of player engagement and retention for BETBY. And in a market as nuanced as Brazil, our approach to AI is helping operators go from reactive to proactive in meeting user needs.

For example, BETBY provides the most comprehensive coverage of betting tips in the industry for both traditional sports and esports. These aren’t just generic insights: they’re built on real-time data, designed to deliver valuable, actionable recommendations that help bettors make more confident and informed decisions.

“We use AI to understand preferences and provide content according to that. But we don’t just build profiles based on past bets, we also take into consideration the behavior and even the geolocation. Our engine can truly transform and tailor the entire experience based on the state a user is in, recognizing that different regions in Brazil have different socioeconomic realities,” Barahona added.

LOCAL COMMITMENT, GLOBAL STANDARDS

While BETBY’s tech has a global reach, our presence in Brazil — and other Latin American markets such as Peru, Colombia or Chile — is deeply local.

We’re investing in people and infrastructure not only to support operators, but to embed ourselves in the rhythm of each market we operate in.

“We already have a dedicated team in Latin America, led by our Regional Director Juan Pablo Barahona,” said Karakidis. “And we’re expanding our team with the appointment of more account managers and integration managers because we want our partners to have real-time, regional support. Besides that, it’s in our plans to open new offices in the region, underscoring our long-term commitment to this strategy.”

READY TO SCALE

With regional specialists on the ground, BETBY is creating a hyper-localised experience for both operators and users. As regulation continues to evolve and market competition intensifies, we are well-positioned to set the pace and cement its position as a tier-1 provider in LatAm.

“Brazil is a challenge for many reasons,” Barahona admitted. “But we’re confident. We have the best product and we’re ready to grow much more.”

The groundwork is laid: flexible tech, dedicated teams, and a deep understanding of the market’s needs. Now, the goal is to scale up, go deeper, and continue building the most operator-ready platform in Latin America.