3rd October, 2025: BETBY, a premium supplier of innovative sportsbook solutions, has published a new insight report titled “Off-Season Doesn’t Mean Off Engagement: How the FIFA Club World Cup Boosted Betting Activity.” The report analyses how short-format tournaments can drive betting growth during traditionally quieter periods of the football calendar.
While the FIFA Club World Cup concluded earlier this year, BETBY’s analysis of operator network data uncovers valuable lessons for the industry. By comparing performance in the two weeks prior to the tournament with the opening two weeks of competition, the report shows how the right betting portfolio can transform off-season periods into high-engagement windows.
The report highlights:
✅ Overall growth across player activity, bet volume, turnover, and GGR during the tournament;
✅ Distinct engagement patterns between live and pre-match betting, including a 743% GGR surge in pre-match markets;
✅ The role of Bet Builder in driving personalisation, with usage up nearly 30% during the event;
✅ The rise of statistical markets, fuelled by xG props, corners, and VAR bets;
✅ Continuous engagement maintained through esports extensions such as the eFIFA Club World Cup.
These insights come as the industry prepares for the FIFA World Cup 2026, the most significant opportunity for player acquisition, engagement, and retention. The report concludes with a forward-looking perspective, outlining how insights from the Club World Cup can help operators shape winning strategies for football’s biggest stage.
🔗 Download the report to explore the data, insights, and strategies that will shape engagement ahead of the FIFA World Cup 2026.
