31th January, 2025: From the 20th to the 22nd of January, ICE Barcelona 2025 brought together the global leaders in the iGaming industry, and BETBY made a remarkable impact solidifying its status as a standout sportsbook provider. As a regular attendee of ICE events, this year’s exhibition marked a new milestone in the supplier’s journey, with a packed schedule, exciting innovations, and an atmosphere of energy and inspiration surrounding its stand.
The highlight of BETBY’s presence at ICE Barcelona was the debut of Magnus Carlsen♟️, the provider’s global brand ambassador, at an industry expo. As a five-time World Chess Champion and one of the most recognizable figures in strategic thinking, Carlsen’s presence brought a unique dimension to the exhibition. His meet-and-greet session drew enormous crowds, and his press conference—attended by media representatives, industry experts, and a big number of chess fans— explored the fascinating parallels between chess strategy and sports betting innovation. The partnership with Carlsen, who is the face of the supplier’s “Make Your Move” campaign, symbolizes BETBY’s commitment to excellence, strategy, and forward-thinking—values that resonate across both chess and the sports betting industry.
ICE Barcelona 2025 also served as the perfect stage to unveil BETBY’s latest feature: an industry-first AI-based feed 🤖. Designed to leverage the power of AI to create unique special odds for entertainment-focused markets, such as tv series, movies, or elections, this cutting-edge tool was met with enthusiasm from partners and visitors alike. The AI-based feed showcased BETBY’s ongoing dedication to pushing the boundaries of what’s possible in the sports betting industry.
Carefully designed to foster engagement with attendees, BETBY’s 120-square-meter chess-themed stand was a hub of activity throughout the event, with the provider’s team taking the opportunity to connect with partners, both existing and new ones. BETBY’s representatives showcased the supplier’s ever-expanding portfolio of innovative solutions, engaging in insightful and productive conversations that solidified existing relationships while laying the groundwork for exciting new collaborations