27th September, 2026: BETBY, the leading B2B sportsbook supplier, has entered the regulated Polish market through a new partnership with Betters, marking the provider’s first appearance in the country and another important milestone in its continued expansion across regulated markets worldwide.
Under the agreement, Betters integrated BETBY’s complete sportsbook solution, bringing the provider’s comprehensive sports betting ecosystem to Polish players. The integration includes BETBY’s full sportsbook, and its award-winning proprietary esports feed Betby Games.
Operating in Poland, Betters is an established B2C betting brand with a strong focus on delivering a modern and engaging experience to local players, having built its offering around a broad sportsbook proposition tailored to the Polish audience. Through its partnership with BETBY, Betters will further strengthen its sports betting product with access to extensive event coverage, advanced sportsbook technology and a growing portfolio of proprietary products designed to support differentiation, localization and long-term player value.
The launch in Poland represents a natural step in BETBY’s strategy to expand its presence across established and emerging regulated markets. The supplier continues to strengthen its regulatory footprint globally.
The agreement with Betters establishes an important foundation for the supplier’s long-term development in the country as it looks to expand its network of local partnerships.
Stefanos Karakidis, Director of Business Development at BETBY, commented: “Entering the Polish market represents a significant milestone in BETBY’s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide. Poland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators to deliver tailored, high-quality sportsbook experiences while building sustainable growth in key regulated jurisdictions.”
Konrad Łabudek, Chief Executive Officer at Betters, added: “BETBY stood out to us through the combination of its sportsbook technology, localized content offering and continued focus on product innovation. Integrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products, allowing us to continue evolving the experience we provide to our players in Poland. We are delighted to become BETBY’s first partner in the country and look forward to developing the cooperation together.”