25th February, 2026: BETBY, the Tier 1 provider of B2B sportsbook solutions, is set to make a powerful statement in Brazil with a major presence at two of the country’s most influential industry events: SBC Summit Rio and BiS SiGMA South America.
As Brazil’s regulated betting market continues to gain momentum, BETBY is heading to Rio de Janeiro and São Paulo, ready to showcase its award-winning sportsbook solution, underpinned by deep regionalization in product, service, and strategy.
At both events, the supplier will present its fully customizable sportsbook platform, alongside its proprietary esports feed, Betby.Games, and its advanced AI-driven toolkit, AI Labs. However, the core focus in Brazil will be the provider’s hyper-localized betting portfolio, specifically designed to meet the preferences of Brazilian players.
BETBY is the only provider in the industry offering exclusive e-sims for traditionally Brazilian sports such as vaquejada and footvolley, going beyond real-event markets to deliver continuous betting opportunities in disciplines that hold strong cultural relevance in the country. This product depth is complemented by a Bet Builder featuring one of the highest combinability levels in the industry, allowing users to combine selections within the same match, across multiple matches, across different sports, and even between traditional sports and esports. Crucially for the Brazilian market, the Bet Builder supports all tiers of football competitions, including state leagues and regional tournaments that drive significant engagement nationwide.
Another major highlight is BETBY’s Betting Tips solution, which provides the widest coverage in the industry across both traditional sports and esports. Delivered in Brazilian Portuguese, the insights work live during football matches, offering contextual, data-driven information that enhances user confidence and overall engagement.
BETBY’s commitment to Brazil extends beyond product innovation. The supplier was among the first providers to secure a federal license in the country ahead of the regulated market launch, reinforcing its long-term strategic vision. It has also fully regionalized its operational structure, with Brazilian sales managers, integration managers, and account managers based locally to ensure hands-on support and market-specific expertise for partners operating in the country.
Commenting on the upcoming events, BETBY’s Chief Commercial Officer, Chris Nikolopoulos, said: “Brazil is a strategic priority for us, and our presence at SBC Summit Rio and BiS SiGMA South America reflects the scale of our commitment to the country. We have invested heavily in regionalizing both our product and our team, and we look forward to demonstrating how our sportsbook is uniquely positioned to drive sustainable growth for Brazilian operators.