2nd September, 2025: BETBY, a premium sportsbook provider, is set to kick off the new NFL season with a major expansion of its American football betting portfolio, introducing a significantly broader range of player prop markets as well as the highly anticipated launch of microbetting options.

With official NFL data rights powering its sportsbook, BETBY has enhanced its player props coverage to go beyond traditional totals, now offering markets such as anytime, first, next, and last touchdown scorers. This expansion allows bettors to engage with individual performances in more dynamic ways across every game moment.

Complementing the props update, BETBY is also introducing microbetting markets tailored to NFL gameplay, including team to score first/next drive, next drive outcome, drive to score, and drive to touchdown. These fast-paced markets bring a new layer of interactivity for users, enabling real-time engagement with every possession.

The release is strategically aligned with the start of the new NFL season, ensuring that BETBY’s operator partners and their audiences can access these innovations from day one.

Commenting on the launch, Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: "The NFL is one of the most followed and engaging sports competitions in the world, and we are thrilled to expand our coverage with official data-driven markets. By introducing a wider range of player props alongside microbetting opportunities, we are giving our partners the tools to deliver a far more immersive experience to their users throughout the entire season."

These additions underscore BETBY’s commitment to innovation and player engagement, solidifying its position as a leading sportsbook provider that continuously adapts its portfolio to the evolving demands of operators and bettors alike.