26th June, 2026: BETBY, the Tier 1 provider of B2B sportsbook solutions, has been recognised with five accolades at the Malta’s iGaming Excellence Awards 2026, further highlighting the supplier’s strength across sportsbook technology, product innovation, esports, marketing, and workplace culture.
BETBY was named the winner in five categories at this year’s MiGEA Awards:
🏆Best Sportsbook Provider of the Year
🏆Best Sportsbook Innovation of the Year
🏆Best Esports Supplier of the Year
🏆Best Marketing Campaign of the Year
🏆Best Employer of the Year
The awards ceremony brought together leading companies, professionals, and stakeholders from across Malta’s iGaming sector, with Malta’s iGaming Excellence Awards held annually to recognise the companies and individuals contributing to the development, innovation, and growth of the iGaming industry.
BETBY’s recognition as Best Sportsbook Provider of the Year reflects the continued strength of its full sportsbook solution, which combines extensive sports coverage, flexible trading tools, scalable technology, deep market offering, and a partner-focused approach designed to help operators deliver a stronger and more reliable betting experience across global markets.
BETBY’s win for Best Sportsbook Innovation of the Year highlights the impact of BETBY Predictions, its industry-first fixed-odds prediction markets solution. Built to bring prediction-style engagement into a licensed sportsbook environment, BETBY Predictions gives operators a new way to capitalise on trending topics, expand content opportunities, and engage new audiences beyond traditional sports betting.
BETBY was also named Best Esports Supplier of the Year, recognising the continued development of Betby Games, the provider’s multiple award-winning proprietary esports feed. With 35+ titles, high-frequency event coverage, strong market depth, and localised formats such as eKabaddi and eVaquejada, Betby Games has become a key pillar of BETBY’s sportsbook ecosystem and a powerful engagement tool for operators across multiple regions.
The Best Marketing Campaign of the Year award recognises the second chapter of BETBY’s global campaign with world chess champion and BETBY Global Brand Ambassador Magnus Carlsen, “Leaders Choose Leaders.” The campaign has played a central role in strengthening BETBY’s international brand positioning, combining high-profile storytelling, creativity, and product-led messaging across major industry moments. Its impact was particularly visible at ICE Barcelona 2026, where BETBY’s Magnus-led activation became one of the biggest and most successful marketing activities the industry has ever seen at ICE, generating exceptional visibility and engagement at one of the sector’s most important events.
Completing the five-award success, BETBY received Best Employer of the Year, underlining its commitment to building a strong internal culture, supporting professional development, and creating an environment where teams can contribute to the provider’s continued international expansion. The recognition reflects BETBY’s belief that long-term growth is driven not only by technology and product quality, but also by the people behind them.
Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are very pleased to have won five awards at Malta’s iGaming Excellence Awards. This recognition is a strong reflection of the work being done across the entire company. These recognitions cover several areas that are extremely important to us — sportsbook quality, innovation, esports, marketing, and our people — which makes this achievement especially meaningful.
“Our growth is driven by the strength of our team and by our commitment to building products that create real value for operators. Awards like these are a welcome recognition of that progress, but they also motivate us to keep improving, keep innovating, and keep delivering at the highest level for our partners.”