%
Increase in picks accuracy
%
Projected increase in bets
%
Projected turnover increase
Coming soon
personalized betting experience
BETBY works to personalize the sportsbook experience with AI: Pick the next best offering for a player based on historic betting patterns, individual activity and all available content.
Top matches
A list of events personalized to fit the preferences of every player.
Combo assist
Events and outcomes suggested based on the player's past selections.
Personalized combo
Ready-made combo bets that match individual interests.
Bet swipe
Tinder-styled mechanics to simplify the sports betting experience.
Top matches
A list of events personalized to fit the preferences of every player.
Combo assist
Events and outcomes suggested based on the player's past selections.
Personalized combo
Ready-made combo bets that match individual interests.
Bet swipe
Tinder-styled mechanics to simplify the sports betting experience.
Marketing tools
Sportsbook marketing teams always strive to increase retention rates and optimize growth costs. For this, BETBY provides operators with a set of AI-based marketing tools.
Churn prediction
We predict the churn probability of a user based on the past activity in the next 7, 14, 30, 60 and 90 days. This allows for short- and long-term marketing campaigns.
Ltv prediction
We enhance our churn prediction models with monetary features to predict the lifetime value of a player in several different time frames.
Player segmentation
“Know your client” is a fundamental truth in marketing. Our tools automatically segment players based on their recent activity and predicted future value.
Risk Management tools
Combining years of our hands-on experience in sportsbook trading with cutting-edge technologies, BETBY has created a set of tools for risk management automation.
Activity alerts
An AI toolset that identifies suspicious behaviour almost momentarily. It sends signals to risk managers so they can restrict a player with minimal delay.
Liability monitoring
A tool that detects liability issues automatically and helps traders achieve higher margins with our granular liability tuning.
Automatic profiling
A system that automatically segments players into categories for risk management, ranging from low-stake and risky players to highroller VIP players.
99% increase in suspicious activity detection
Coming soon
LLM chatbot assistant
At BetbyAI Labs, we work to bring large language models (think ChatGPT) to the betting industry. We see a growing demand for such tools among operators and players alike.
Backoffice AI assistant
Will allow our clients to work with their business data in the most natural way: just asking questions to get insights. No need for complicated research, lots of filters and reports.
Player AI assistant
We will empower players to find events, get valuable stats and pick outcomes for bets easier and faster. The assistant will provide its recommendations based on specific user needs.