BETBY TO DRIVE TWO ESPORTS ENTERTAINMENT GROUP BRANDS
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BETBY TO DRIVE TWO ESPORTS ENTERTAINMENT GROUP BRANDS
Jan 13. 1 min read
BETBY TO DRIVE TWO ESPORTS ENTERTAINMENT GROUP BRANDS

BETBY, the innovative sportsbook supplier, has partnered with Esports Entertainment Group to power the operator’s SportNation and Viebet brands.

The deal sees a strengthening of the relationship between the two companies, following previous collaborations through Esports Entertain Group’s purchase of the Idefix platform.

The agreement will see BETBY significantly expand its reach in MGA markets, powering the sportsbook of both popular brands.

It marks a strong start to the year for the provider, which enjoyed a stellar 2021 in which it significantly grew its estate in markets all over the globe.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Esports Entertainment Group is a major force in the space and we’re delighted to power two of its brands.

“We pride ourselves on creating best-in-class solutions for customers and look forward to working closely with them to bring fantastic sports betting experience to fans.”

Michael Wilson, president of iGaming at Esports Entertainment Group, said: “We’re always looking to work with forward-looking, innovative companies that align with our own vision and BETBY does just that.

“With an exciting product, excellent working relationship and strong track record of success, we look forward to this partnership.”

EARLYBIRD LTD is a software development company registered under the laws of Malta with registration number C 94530 and registered address at 64, "Excalibur", B. Bontadini Street, Birkirkara, Malta. EARLYBIRD LTD is licensed and regulated by Malta Gaming Authority with License Number: MGA/B2B/780/2020 issued 3 August 2020.
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