BETBY PARTNERS WITH HERO GAMING FOR GLOBAL SOLUTION ROLLOUT
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BETBY PARTNERS WITH HERO GAMING FOR GLOBAL SOLUTION ROLLOUT
Jan 10. 1 min read
BETBY PARTNERS WITH HERO GAMING FOR GLOBAL SOLUTION ROLLOUT

BETBY, the innovative sportsbook supplier, has agreed a deal with Hero Gaming that will see the operator roll out BETBY’s complete solution across various key territories worldwide.

Hero Gaming brands Simple Casino and Boom Casino will be adding BETBY’s innvovative sportsbook solution in their portfolio.

The operator group will have access to BETBY’s end-to-end, AI-driven sportsbook solution, with markets on over 600,000 live events a year, as well as the provider’s pioneering Betby.Games range of esports titles, available round the clock.

BETBY’s partnership with Hero Gaming comes off the back of successful agreements with a number of emerging operators and will see the supplier gain significant traction in regulated markets as it looks to continue the rapid global expansion it has achieved since 2018.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to expand our partnership with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”

Sam Brown, Hero Gaming’s Chief Commercial Officer, said: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.

“The inclusion of BETBY’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”

EARLYBIRD LTD is a software development company registered under the laws of Malta with registration number C 94530 and registered address at 64, "Excalibur", B. Bontadini Street, Birkirkara, Malta. EARLYBIRD LTD is licensed and regulated by Malta Gaming Authority with License Number: MGA/B2B/780/2020 issued 3 August 2020.
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